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Recruitment Process
Patient Recruitment Made Easy
At Momentum, we love tackling challenges and finding smarter, more efficient ways to improve the experience for our sponsors, participants, and communities. By shifting from a reactive to a proactive recruitment model, we’re constantly building and refining our database, keeping participants excited and engaged long before a study begins. That way, when the time comes, we can hit the ground running.
One of the first things we set out to change was how we approach participant recruitment.
We wanted to make sure our database was always growing and fully segmented so that when a study is awarded to a Momentum site, we’re ready to go with highly engaged, committed participants.
Reliable Recruitment
Patient recruitment is one of the biggest challenges in clinical trials, but at Momentum, we’re setting a new global standard by using years of experience in marketing and patient engagement to tackle this head-on.
Our centralised recruitment, marketing, and participant experience teams work together to ensure our database is constantly growing, while keeping potential participants engaged. This means we can deliver fast, reliable recruitment with very high retention rates for every study we conduct.
Attract: Our in-house recruitment team takes a proactive approach, using technology to drive continuous recruitment and segmentation. This “always on” strategy allows us to build a large, diverse pool of potential participants who are ready to engage long before a study is even awarded.
Convert: By leveraging both technology and partnerships within our local communities, we remove barriers that might prevent participants from joining clinical trials. This helps us build a robust database of highly targeted individuals for specific studies.
Retain: We use a combination of broader marketing initiatives and grassroots efforts to nurture our growing database. By maintaining strategic communication, we keep our participants engaged and ready to sign up as soon as a relevant study becomes available.
Advocate: Through great service and a personal touch, we ensure participants have a positive experience, motivating them to stay fully involved in their studies, refer others to us, and even participate in future trials.
Case Study: Refining Recruitment for a Niche Cohort
The Challenge
A clinical study was originally designed with broad entry criteria to maximise recruitment. However, as the trial progressed, eligibility requirements were tightened. The participant pool was first limited to Aboriginal and Torres Strait Islander (ATSI) and Asian populations, before being further restricted to only Asian participants.
This narrowing presented a recruitment challenge: directly targeting individuals by ethnicity on Meta platforms is not permitted, and any attempt to do so risked compliance issues. Without a careful, compliant approach, the study risked under-recruitment and delays.
The Solution
To address this, we developed a strategy that combined compliance with effective audience targeting. Our approach included:
Broad Campaign Structuring: Campaigns were set up with wide targeting parameters to comply with Meta’s restrictions.
Smart Audience Refinement: Using Facebook Lead Ads, we introduced a key selection criterion within the lead form. This allowed the platform’s algorithm to learn and optimise delivery over time, naturally serving ads to the intended cohort.
Culturally Relevant Creative: All campaign visuals were updated to exclusively feature the target participants. This not only ensured cultural resonance but also reinforced delivery accuracy, as Meta’s system prioritised showing ads to those most likely to engage.
By blending algorithm-driven optimisation with thoughtful creative decisions, we successfully aligned the campaign with compliance requirements while ensuring recruitment outcomes.
Results
Before implementation, we advised the sponsor that the refined targeting would increase cost per lead (CPL), since only individuals identifying as eligible participants could progress through the form. An estimated CPL of around $250 was agreed upon, and the strategy was approved.
The results validated the approach:
125 qualified leads generated: all from the target participant group who met the criteria.
High conversion potential: each lead indicated willingness to attend clinical research appointments.
Compliance maintained: targeting was achieved without breaching Meta’s policies.
Conclusion
This case study highlights how a carefully structured recruitment campaign can deliver high-quality participants from a highly specific demographic while maintaining compliance. By combining audience refinement, algorithm optimisation, and culturally aligned creative, Momentum Clinical Research helped GSK achieve their recruitment goals despite significant eligibility restrictions.
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If you are interested in exploring how Momentum can assist with your next clinical trial, then please reach out to us here.
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